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About me

Be as Special as you are !

I started my career as a Dental Surgeon. Very soon I realized that my real passion is fashion accessories. I'm an individual and appreciate making my own choices of what to wear and how to project myself, and I am pretty sure many women appreciate the same. 

With this in mind, I started with an idea to renovate the all-too-boring watch industry. Many watch manufacturers bring out new designs, but I feel that in essence these new designs are nothing new, mostly just a variation of an old design that used to sell 30 years ago.

My mission is to innovate and offer you an exclusive adornment item that will reflect your individuality by means of an elegant timepiece that can be customized easily by yourself for any occasion.

You are after all the protagonist of your own story !